Pop Culture · Editorial & Advertising

Special
Editions

Two projects. One design instinct — built around an artist's identity, not imposed on it.

Curated project pair

I designed two self-directed artist campaigns: an editorial package for Zara Larsson and a three-part activation concept for The Weeknd.

Project decisions & details

Challenge

Show range across two distinct artist campaigns without imposing one house style on either.

Outcome

A paired case study that argues range with restraint: two worlds, one designer's hand.

Scope
Two self-directed artist studies spanning editorial and advertising
Time span
Developed in 2017 and 2022
Deliverables
Six Zara editorial outputs and three Weeknd campaign concepts
Channels
Print, packaging, social, exhibition, and out-of-home
Special Edition ft. Zara Larsson — So Good
Vol. 01 · Editorial Design
Adobe InDesign · Photoshop · Illustrator
Zara Larsson
So Good.
View project
Special Edition ft. The Weeknd — After Hours
Vol. 02 · Advertising
Adobe Photoshop · Illustrator
The Weeknd
After Hours.
View project

The Concept

Special Editions is a two-volume series of editorial and advertising work built around music artists — treating their albums not as products to be marketed, but as worlds to be designed inside.

Vol. 01 reimagines Zara Larsson's So Good as a full magazine editorial — six deliverables across typography, layout, photography direction, and packaging, published in NME / Best Music Mag format. Vol. 02 builds three crowd culture campaigns around The Weeknd's After Hours — each targeting a distinct audience ideology drawn from the album's emotional terrain.

The shared instinct across both: design that amplifies what's already there, rather than applying a visual language from the outside.

Editorial & Visual Direction Light & Form 2021 Zara Larsson 2017 The Weeknd 2022 Karina 2026 Toronto in Bloom 2026 Design Systems & Product Chronicles 2023 Tend 2026 Coffee Nearby 2026 Interactive Concepts Wayfarer 2026 First Words 2026