Pop Culture · Editorial & Advertising

Special
Editions

Two projects. One design instinct — built around an artist's identity, not imposed on it.

ProblemShow range across two distinct artist campaigns without imposing one house style on either.
ApproachBuild each identity around the artist — Zara Larsson and The Weeknd — letting the work flex while the craft stays consistent.
OutcomeA paired case study that argues range with restraint: two worlds, one designer's hand.
Series

Two music-led projects grouped by a shared editorial and campaign instinct.

Throughline

Design from the artist's existing world instead of placing a style on top of it.

Volume 01

Zara Larsson as a magazine and package design system.

Volume 02

The Weeknd as a crowd culture campaign and activation plan.

What this shows

Curation, hierarchy, and the ability to connect adjacent projects without overloading the main portfolio flow.

Special Edition ft. Zara Larsson — So Good
Vol. 01 · Editorial Design
Adobe InDesign · Photoshop · Illustrator
Zara Larsson
So Good.
View project
Special Edition ft. The Weeknd — After Hours
Vol. 02 · Advertising
Adobe Photoshop · Illustrator
The Weeknd
After Hours.
View project

The Concept

Special Editions is a two-volume series of editorial and advertising work built around music artists — treating their albums not as products to be marketed, but as worlds to be designed inside.

Vol. 01 reimagines Zara Larsson's So Good as a full magazine editorial — six deliverables across typography, layout, photography direction, and packaging, published in NME / Best Music Mag format. Vol. 02 builds three crowd culture campaigns around The Weeknd's After Hours — each targeting a distinct audience ideology drawn from the album's emotional terrain.

The shared instinct across both: design that amplifies what's already there, rather than applying a visual language from the outside.

Editorial & Visual Direction Light & Form 2021 Zara Larsson 2017 The Weeknd 2022 Karina 2026 Toronto in Bloom 2026 Design Systems & Product Chronicles 2023 Tend 2026 Coffee Nearby 2026 Interactive Concepts Wayfarer 2026 Hana 2026
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