Visual stories
builtwith
intent.
I’m a Toronto-based designer and illustrator creating editorial visuals, campaign content and interactive products.
When an idea needs to work, I build it too.
Campaign Content Social Media Event Communications Presentation/Design Support
Start here · Three selected projects
Images. Interfaces.
Experiences.
Three ways I take an idea from visual direction to a finished experience.
Light & Form ↗
I explored light and form through illustration and photo editing.
Visual direction · Personal study
Tend ↗
I designed and built a calmer daily habit tracker for iOS.
Design & iOS build · Personal product
Wayfarer ↗
I connected travel guides, saved places and language practice.
Design & development · Portfolio concept
Editorial & Visual Direction
Image-led projects where art direction, campaign mood, and visual voice do most of the storytelling.
Light & Form
opens quiet on purpose — light before noise
Special Editions
two eras on one spread: range without shouting
Karina
no client, no brief — just taste, which is riskier
Toronto in Bloom
sequenced for the scroll, not the single frameDesign Systems & Product
Systems, flows, interaction logic, and interface decisions across games, mobile apps, and wearable prototypes.
Chronicles of Elysium
worldbuilding is systems thinking in costume
Tend
the interface is the habit
Coffee Nearby
a watch-sized screen did the art directionInteractive Concepts
Live, self-contained prototypes you can open and use right now — each built end-to-end to explore an idea directly in the browser.
these two open as live, working prototypes — click in and use themWayfarer
not a mockup — a working platform. open itFirst Words
learn enough language to arrive with careJack
Mao
My Creative Industries background at Toronto Metropolitan University connects design craft with business and cultural context. I bring that perspective to visual work and the interactive products I build. I’m open to designer, visual designer, and product design roles in studio or in-house teams.
Available for work
A reference for bringing personality into functional design without losing clarity.
A reference for pairing playful interaction with clear strategy and decisive execution.
A reference for making technically complex product work feel warm, tactile, and emotionally considered.
A reference for turning a portfolio into a personal world while keeping the work clear and purposeful.
A reference for learning in public and giving self-built products a distinct, human point of view.
A reference for treating design and engineering as one craft — shipping ideas end to end.
Let’s make your
next idea work.
Hiring a designer or planning a project? Tell me about the role, audience, or brief. I can help with editorial visuals, campaign content, and interactive design.