jmJACK MAOTHE POCKET EDITION01 / POCKET
← Selected work

01 / VISUAL CRAFT · 2021

Light &
Form.

How does light define form?

Illustration, photo editing & art direction
Self-directed study

Same form. Different feeling.

01 / 02

I kept the wave pattern, type and diagonal form in place, then changed the palette.

Waves poster: pink headline, curved pattern and diagonal pink form
Pink connects the headline, waves and foreground.

THE DECISIONLet colour change the mood while the reading order holds.

Make room to breathe.

02 / 02

In Blue Haven, I adjusted the title, figure scale and text grouping to rebalance the composition.

First Blue Haven edit with offset title and larger figure
First edit
Offset type. A larger figure.
Revised Blue Haven edit with centred title and smaller figure
Revised edit
More space through the centre.

WHAT STAYSThe monochrome figure and blue flowers preserve the mood.

THE SHORT VERSION

Four plates.
One visual language.

Created independently in Illustrator and Photoshop, from pencil studies to poster colourways and edited photo plates.

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